Rose Hoffman has been in the Equity Compensation field for over 30 years. Rose has worked on both the issuer and vendor side of various companies in Silicon Valley.
Rose is currently Director of Global Stock Plan Services at PayPal Holdings, Inc. headquartered in San Jose, California. PayPal currently manages Stock Options, RSUs, RSAs, Performance Based RSUs and ESPP Programs to over 18,000 global employees and 31 countries. Prior to PayPal she was with eBay and prior to that Rose was with E*TRADE Financial from 2012 to 2014 where she was a Relationship Manager and was responsible for the relationship between E*TRADE and some of their Corporate Clients. Rose also worked for National Semiconductor from 2006 to 2012 as the Manager of Stock Administration where she managed all of their equity plans. Prior to 2006 there were other Silicon Valley companies that she worked for but has always remained in the Equity / Stock Administration arena, she has reported into Finance, HR and Legal.
Rose received her CEP in June 2001, she has volunteered for the CEPi with Question Standard Setting and Question Item Review. Rose is currently the Vice President of the SVC NASPP and was the President of the SVC NASPP from 2007 through 2009 and volunteered for the SVC NASPP Program Committee from 2004 through 2007. Rose has been a speaker at the local and national levels at the GEO Conferences, E*TRADE Directions Conferences and NASPP Conferences.